SpinCo

Case Study: SpinCo Website Design SpinCo, a new publicly traded company formed from NBCUniversal’s cable television networks, aims to establish a strong digital presence through its corporate website and an employee intranet. This case study outlines the design process undertaken by WongDoody and Infosys to create these digital brand experiences. Business Goal To create a flagship corporate website and an employee intranet that embody SpinCo's brand and ethos, showcasing the company to customers, job-seekers, shareholders, and media, while providing employees with a central hub for their digital experience. User Impact Goal To deliver intelligent, personalized, and seamless digital experiences that engage visitors and empower employees, enhancing brand perception and operational efficiency. Design Process 01/ Research & Ideation Understanding SpinCo's Vision: Research into SpinCo's brand, target audiences, and strategic direction. Audience Insights: Creating personas and conducting competitive audits to understand user needs and industry standards. 02/ Flow Mapping - User Journeys: Mapping the journey of a visitor to SpinCo.com and an employee using the intranet for the first time. - Storytelling: Crafting narratives that show how SpinCo’s brand engages users in each scenario. 03/ Functional Specification & Wireframes - Indicative Experiences: Developing prototypes to demonstrate user engagement. - Best Practices: Leveraging website and intranet design best practices and brand inspiration from existing NBCU properties. 04/ Concept Designs - Visual Design:** Creating concept designs that reflect SpinCo’s brand identity and user needs. - Feedback Integration: Iterative design process incorporating stakeholder feedback. 05/ Final Designs - High-Fidelity Prototypes: Producing finalized prototypes across all user journeys. - Design Approval: Ensuring designs meet business goals and user expectations. 06/ Implementation & Growth - Development Collaboration: Agile development sprints to implement designs. - Ongoing Support: Providing design support during development and quality assurance. Next Steps - Brand Reveal: Refactoring designs post brand reveal to align with SpinCo’s finalized brand identity. - Launch Preparation: Finalizing prototypes and preparing for launch. Round Up The SpinCo website and intranet design project exemplifies a comprehensive approach to digital brand experience creation, combining strategic insights, user-centric design, and agile development to deliver impactful and engaging digital platforms.