2021
Disney
Helping Disney create consistent, high-quality experiences across 15+ brands with a unified design system.
Case Study
Summary
I played a key role in building and governing Disney’s Prism design system — a single universal framework that unified visual and interaction design across ABC News, ESPN, Disney, National Geographic, Star Wars, and many other brands. The system delivered 95% design consistency, saved an estimated $3M in rebrand costs, and reduced cross-brand design time by 60%.
Problem
Disney’s many brands and products were operating with completely separate design languages and component sets. This caused inconsistent user experiences, duplicated work for designers and developers, and made it difficult to launch new features quickly. The company needed a single shared system that could scale across all brands while still allowing each to feel unique.
Role & Team
As Senior Product Designer on the X-Brand Design System Team, I contributed to the core development of Prism and led design efforts for ABC News, ABC Local News, and GMA. I worked closely with vertical design teams for each brand, engineering partners, and product managers. My responsibilities included creating components, documenting patterns, stress-testing solutions, and helping establish governance to enable the system to grow sustainably.
Approach
We started by auditing existing brand systems and interviewing stakeholders to identify common patterns and pain points. I helped build a shared component library in Figma with auto-layout and variants, created templates for other teams, and documented guidance on accessibility, layout, and editorial standards. We collaborated closely with each brand’s vertical design team to develop and test solutions before integrating them into Prism, then reviewed everything with the broader DTCI Design team and engineering partners.
Challenges
Balancing a single universal framework while preserving each brand’s unique identity
Getting alignment across many creative teams who were used to working independently
Supporting both marketing-heavy consumer experiences and content-heavy news platforms within the same system
Moving quickly during high-pressure periods like the 2020 election coverage
Solution
I helped create a flexible, modular system with reusable components, design tokens, and clear usage guidelines. This allowed teams to adapt Prism to their brand voice without breaking consistency. For ABC News, I designed real-time data components and gesture-based mobile interactions that were later adopted system-wide, making the entire Disney digital experience feel cohesive yet distinct for each brand.
Next Steps
If I could continue the project, I would expand Prism with more advanced data visualization components and explore AI-assisted pattern suggestions while keeping strong human oversight. I’d also run more structured user testing across multiple brands to keep refining the system as Disney’s products evolve.
The biggest lesson was that a strong design system doesn’t restrict creativity; it removes friction so teams can focus on what makes each brand special. That’s exactly what Prism accomplished for Disney.
More Work
FAQ
Sep 2025 - Feb 2026
Sr. UX Designer (contract) - Google
Oct 2022 - Jun 2025
Design Director (staff) - WongDoody
Oct 2021 - Sep 2022
Lead Product Designer (staff) - Havas Health Network
Mar 2021 - Sep 2021
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Nov 2019 - Feb 2021
Sr. Product Designer (contract) - The Walt Disney Company
Jun 2017 - Oct 2019
Sr. Experience Designer (freelance) - Havas
Jun 2016 - May 2017
Design Lead (freelance) - Publicis Sapient
Feb 2016 - Jun 2016
Sr. UI Designer (freelance) - Edelman
2021
Disney
Helping Disney create consistent, high-quality experiences across 15+ brands with a unified design system.
Case Study
Summary
I played a key role in building and governing Disney’s Prism design system — a single universal framework that unified visual and interaction design across ABC News, ESPN, Disney, National Geographic, Star Wars, and many other brands. The system delivered 95% design consistency, saved an estimated $3M in rebrand costs, and reduced cross-brand design time by 60%.
Problem
Disney’s many brands and products were operating with completely separate design languages and component sets. This caused inconsistent user experiences, duplicated work for designers and developers, and made it difficult to launch new features quickly. The company needed a single shared system that could scale across all brands while still allowing each to feel unique.
Role & Team
As Senior Product Designer on the X-Brand Design System Team, I contributed to the core development of Prism and led design efforts for ABC News, ABC Local News, and GMA. I worked closely with vertical design teams for each brand, engineering partners, and product managers. My responsibilities included creating components, documenting patterns, stress-testing solutions, and helping establish governance to enable the system to grow sustainably.
Approach
We started by auditing existing brand systems and interviewing stakeholders to identify common patterns and pain points. I helped build a shared component library in Figma with auto-layout and variants, created templates for other teams, and documented guidance on accessibility, layout, and editorial standards. We collaborated closely with each brand’s vertical design team to develop and test solutions before integrating them into Prism, then reviewed everything with the broader DTCI Design team and engineering partners.
Challenges
Balancing a single universal framework while preserving each brand’s unique identity
Getting alignment across many creative teams who were used to working independently
Supporting both marketing-heavy consumer experiences and content-heavy news platforms within the same system
Moving quickly during high-pressure periods like the 2020 election coverage
Solution
I helped create a flexible, modular system with reusable components, design tokens, and clear usage guidelines. This allowed teams to adapt Prism to their brand voice without breaking consistency. For ABC News, I designed real-time data components and gesture-based mobile interactions that were later adopted system-wide, making the entire Disney digital experience feel cohesive yet distinct for each brand.
Next Steps
If I could continue the project, I would expand Prism with more advanced data visualization components and explore AI-assisted pattern suggestions while keeping strong human oversight. I’d also run more structured user testing across multiple brands to keep refining the system as Disney’s products evolve.
The biggest lesson was that a strong design system doesn’t restrict creativity; it removes friction so teams can focus on what makes each brand special. That’s exactly what Prism accomplished for Disney.
More Work
FAQ
Sep 2025 - Feb 2026
Sr. UX Designer (contract) - Google
Oct 2022 - Jun 2025
Design Director (staff) - WongDoody
Oct 2021 - Sep 2022
Lead Product Designer (staff) - Havas Health Network
Mar 2021 - Sep 2021
Experience Design Lead (contract)- VML
Nov 2019 - Feb 2021
Sr. Product Designer (contract) - The Walt Disney Company
Jun 2017 - Oct 2019
Sr. Experience Designer (freelance) - Havas
Jun 2016 - May 2017
Design Lead (freelance) - Publicis Sapient
Feb 2016 - Jun 2016
Sr. UI Designer (freelance) - Edelman
2021
Disney
Helping Disney create consistent, high-quality experiences across 15+ brands with a unified design system.
Case Study
Summary
I played a key role in building and governing Disney’s Prism design system — a single universal framework that unified visual and interaction design across ABC News, ESPN, Disney, National Geographic, Star Wars, and many other brands. The system delivered 95% design consistency, saved an estimated $3M in rebrand costs, and reduced cross-brand design time by 60%.
Problem
Disney’s many brands and products were operating with completely separate design languages and component sets. This caused inconsistent user experiences, duplicated work for designers and developers, and made it difficult to launch new features quickly. The company needed a single shared system that could scale across all brands while still allowing each to feel unique.
Role & Team
As Senior Product Designer on the X-Brand Design System Team, I contributed to the core development of Prism and led design efforts for ABC News, ABC Local News, and GMA. I worked closely with vertical design teams for each brand, engineering partners, and product managers. My responsibilities included creating components, documenting patterns, stress-testing solutions, and helping establish governance to enable the system to grow sustainably.
Approach
We started by auditing existing brand systems and interviewing stakeholders to identify common patterns and pain points. I helped build a shared component library in Figma with auto-layout and variants, created templates for other teams, and documented guidance on accessibility, layout, and editorial standards. We collaborated closely with each brand’s vertical design team to develop and test solutions before integrating them into Prism, then reviewed everything with the broader DTCI Design team and engineering partners.
Challenges
Balancing a single universal framework while preserving each brand’s unique identity
Getting alignment across many creative teams who were used to working independently
Supporting both marketing-heavy consumer experiences and content-heavy news platforms within the same system
Moving quickly during high-pressure periods like the 2020 election coverage
Solution
I helped create a flexible, modular system with reusable components, design tokens, and clear usage guidelines. This allowed teams to adapt Prism to their brand voice without breaking consistency. For ABC News, I designed real-time data components and gesture-based mobile interactions that were later adopted system-wide, making the entire Disney digital experience feel cohesive yet distinct for each brand.
Next Steps
If I could continue the project, I would expand Prism with more advanced data visualization components and explore AI-assisted pattern suggestions while keeping strong human oversight. I’d also run more structured user testing across multiple brands to keep refining the system as Disney’s products evolve.
The biggest lesson was that a strong design system doesn’t restrict creativity; it removes friction so teams can focus on what makes each brand special. That’s exactly what Prism accomplished for Disney.
More Work
FAQ
Sr. UX Designer (contract) - Google
Design Director (staff) - WongDoody
Lead Product Designer (staff) - Havas Health Network
Experience Design Lead (contract)- VML
Sr. Product Designer (contract) - The Walt Disney Company
Sr. Experience Designer (freelance) - Havas
Design Lead (freelance) - Publicis Sapient
Sr. UI Designer (freelance) - Edelman