2025
Versant
Helped Versant establish a strong digital presence with a modern corporate website and intuitive employee intranet
Case Study
I led the product design for Versant’s flagship corporate website and employee intranet. The project created a cohesive digital experience that clearly communicates the brand to external audiences while giving employees a central, easy-to-use hub for internal resources and collaboration.
Problem Statement
As a newly public company spun out from NBCUniversal’s cable networks, Versant needed to quickly establish a strong, unified digital identity. Their existing digital touchpoints were fragmented, outdated, and did not reflect the company’s forward-looking brand. External audiences (customers, job seekers, shareholders, media) lacked a clear, engaging way to learn about Versant, while employees needed a single, efficient platform for information and tools.
Role & Team
As Lead Product Designer, I owned the end-to-end UX/UI design for both the public website and the employee intranet. I collaborated closely with WongDoody and Infosys teams, including strategists, copywriters, developers, and Versant stakeholders. My responsibilities included research synthesis, user flows, wireframing, high-fidelity design, and iterative prototyping in Figma.
Approach
We began with research and ideation, diving into Versant’s brand vision, target audiences, and competitive landscape. I created user personas and mapped key journeys for both external visitors and internal employees. From there, I developed detailed user flows, wireframes, and interactive prototypes. We moved through multiple rounds of concept designs, incorporating stakeholder feedback, before delivering polished high-fidelity designs and supporting the development team through implementation.
Challenges
Creating a single cohesive system that worked for both external brand storytelling and internal employee productivity
Balancing a modern, premium brand feel with the need for clear, functional intranet tools
Designing for multiple user types with very different needs and levels of familiarity
Working within tight timelines while aligning many stakeholders across two organizations
Solution
I designed a clean, modern interface with consistent navigation, clear content hierarchy, and intuitive interactions. The public website focused on storytelling and brand immersion, while the intranet emphasized quick access to tools, resources, and internal communication. I created reusable components and patterns in Figma that unified both experiences while tailoring them to their respective audiences.
Resolution & Impact
The new platform successfully launched as Versant’s primary digital home, giving the brand a professional and engaging presence while providing employees with a centralized, efficient workspace. The design strengthened external perception and improved internal operational efficiency.
Next Steps
Post-launch, the next phase includes refactoring designs to align with Versant’s finalized brand identity, expanding features based on user feedback, and continuing to evolve the platform as the company grows.
The biggest lesson was how a thoughtful, user-centered approach can turn two very different digital needs into one cohesive experience that serves both the brand and its people.
More Work
FAQ
Sep 2025 - Feb 2026
Sr. UX Designer (contract) - Google
Oct 2022 - Jun 2025
Design Director (staff) - WongDoody
Oct 2021 - Sep 2022
Lead Product Designer (staff) - Havas Health Network
Mar 2021 - Sep 2021
Experience Design Lead (contract)- VML
Nov 2019 - Feb 2021
Sr. Product Designer (contract) - The Walt Disney Company
Jun 2017 - Oct 2019
Sr. Experience Designer (freelance) - Havas
Jun 2016 - May 2017
Design Lead (freelance) - Publicis Sapient
Feb 2016 - Jun 2016
Sr. UI Designer (freelance) - Edelman
2025
Versant
Helped Versant establish a strong digital presence with a modern corporate website and intuitive employee intranet
Case Study
I led the product design for Versant’s flagship corporate website and employee intranet. The project created a cohesive digital experience that clearly communicates the brand to external audiences while giving employees a central, easy-to-use hub for internal resources and collaboration.
Problem Statement
As a newly public company spun out from NBCUniversal’s cable networks, Versant needed to quickly establish a strong, unified digital identity. Their existing digital touchpoints were fragmented, outdated, and did not reflect the company’s forward-looking brand. External audiences (customers, job seekers, shareholders, media) lacked a clear, engaging way to learn about Versant, while employees needed a single, efficient platform for information and tools.
Role & Team
As Lead Product Designer, I owned the end-to-end UX/UI design for both the public website and the employee intranet. I collaborated closely with WongDoody and Infosys teams, including strategists, copywriters, developers, and Versant stakeholders. My responsibilities included research synthesis, user flows, wireframing, high-fidelity design, and iterative prototyping in Figma.
Approach
We began with research and ideation, diving into Versant’s brand vision, target audiences, and competitive landscape. I created user personas and mapped key journeys for both external visitors and internal employees. From there, I developed detailed user flows, wireframes, and interactive prototypes. We moved through multiple rounds of concept designs, incorporating stakeholder feedback, before delivering polished high-fidelity designs and supporting the development team through implementation.
Challenges
Creating a single cohesive system that worked for both external brand storytelling and internal employee productivity
Balancing a modern, premium brand feel with the need for clear, functional intranet tools
Designing for multiple user types with very different needs and levels of familiarity
Working within tight timelines while aligning many stakeholders across two organizations
Solution
I designed a clean, modern interface with consistent navigation, clear content hierarchy, and intuitive interactions. The public website focused on storytelling and brand immersion, while the intranet emphasized quick access to tools, resources, and internal communication. I created reusable components and patterns in Figma that unified both experiences while tailoring them to their respective audiences.
Resolution & Impact
The new platform successfully launched as Versant’s primary digital home, giving the brand a professional and engaging presence while providing employees with a centralized, efficient workspace. The design strengthened external perception and improved internal operational efficiency.
Next Steps
Post-launch, the next phase includes refactoring designs to align with Versant’s finalized brand identity, expanding features based on user feedback, and continuing to evolve the platform as the company grows.
The biggest lesson was how a thoughtful, user-centered approach can turn two very different digital needs into one cohesive experience that serves both the brand and its people.
More Work
FAQ
Sep 2025 - Feb 2026
Sr. UX Designer (contract) - Google
Oct 2022 - Jun 2025
Design Director (staff) - WongDoody
Oct 2021 - Sep 2022
Lead Product Designer (staff) - Havas Health Network
Mar 2021 - Sep 2021
Experience Design Lead (contract)- VML
Nov 2019 - Feb 2021
Sr. Product Designer (contract) - The Walt Disney Company
Jun 2017 - Oct 2019
Sr. Experience Designer (freelance) - Havas
Jun 2016 - May 2017
Design Lead (freelance) - Publicis Sapient
Feb 2016 - Jun 2016
Sr. UI Designer (freelance) - Edelman
2025
Versant
Helped Versant establish a strong digital presence with a modern corporate website and intuitive employee intranet
Case Study
I led the product design for Versant’s flagship corporate website and employee intranet. The project created a cohesive digital experience that clearly communicates the brand to external audiences while giving employees a central, easy-to-use hub for internal resources and collaboration.
Problem Statement
As a newly public company spun out from NBCUniversal’s cable networks, Versant needed to quickly establish a strong, unified digital identity. Their existing digital touchpoints were fragmented, outdated, and did not reflect the company’s forward-looking brand. External audiences (customers, job seekers, shareholders, media) lacked a clear, engaging way to learn about Versant, while employees needed a single, efficient platform for information and tools.
Role & Team
As Lead Product Designer, I owned the end-to-end UX/UI design for both the public website and the employee intranet. I collaborated closely with WongDoody and Infosys teams, including strategists, copywriters, developers, and Versant stakeholders. My responsibilities included research synthesis, user flows, wireframing, high-fidelity design, and iterative prototyping in Figma.
Approach
We began with research and ideation, diving into Versant’s brand vision, target audiences, and competitive landscape. I created user personas and mapped key journeys for both external visitors and internal employees. From there, I developed detailed user flows, wireframes, and interactive prototypes. We moved through multiple rounds of concept designs, incorporating stakeholder feedback, before delivering polished high-fidelity designs and supporting the development team through implementation.
Challenges
Creating a single cohesive system that worked for both external brand storytelling and internal employee productivity
Balancing a modern, premium brand feel with the need for clear, functional intranet tools
Designing for multiple user types with very different needs and levels of familiarity
Working within tight timelines while aligning many stakeholders across two organizations
Solution
I designed a clean, modern interface with consistent navigation, clear content hierarchy, and intuitive interactions. The public website focused on storytelling and brand immersion, while the intranet emphasized quick access to tools, resources, and internal communication. I created reusable components and patterns in Figma that unified both experiences while tailoring them to their respective audiences.
Resolution & Impact
The new platform successfully launched as Versant’s primary digital home, giving the brand a professional and engaging presence while providing employees with a centralized, efficient workspace. The design strengthened external perception and improved internal operational efficiency.
Next Steps
Post-launch, the next phase includes refactoring designs to align with Versant’s finalized brand identity, expanding features based on user feedback, and continuing to evolve the platform as the company grows.
The biggest lesson was how a thoughtful, user-centered approach can turn two very different digital needs into one cohesive experience that serves both the brand and its people.
More Work
FAQ
Sr. UX Designer (contract) - Google
Design Director (staff) - WongDoody
Lead Product Designer (staff) - Havas Health Network
Experience Design Lead (contract)- VML
Sr. Product Designer (contract) - The Walt Disney Company
Sr. Experience Designer (freelance) - Havas
Design Lead (freelance) - Publicis Sapient
Sr. UI Designer (freelance) - Edelman